John Greene
John Greene

John Greene

Father, husband, builder, strategist, optimist. Inspired by music, insatiably curious, and always in search of adventure.

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Featured

John Greene
Sep 6 · 6 min read

Swifties, Superfans, and Succeeding in The Age of Permission-Based Marketing

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Latest

John Greene
Sep 18 · 5 min read

Re-Thinking Consumer Insights with Lil’ Nas X, Billie Eilish, and Emily Dickinson

16

John Greene
Aug 27 · 5 min read

Marshmello, Liquid Expectations, and The Obsolescence of Brand Positioning

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2 responses
John Greene
Aug 16 · 1 min read

Mid-August Running: A Playlist

Running mixes pose considerable challenges for music fans. For even the most musically omnivorous, the…

John Greene
Aug 12 · 6 min read

What Business Are You Really In?

It’s such a simple question, to the point of being insulting to some (what do you mean, you think I…

3