Disney’s $4 Billion Steal
M.G. Siegler
3559

If Disney pays $4B for Lucas…I don’t believe a $2B gross film will get half their money back with one film as you suggest. Its profits that will be needed to reduce debt not gross ticket sales. This is a big investment that I agree was a great one and will work..but recouping half their investment from one blockbuster movie is a flawed observation.

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