The Myth of Michael Jordan’s Demise: A Study on Fake News

Josh Jackson
4 min readApr 7, 2024

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Michael Jordan statue outside of The United Center in Chicago, IL.

Introduction

In 2015, a shocking piece of news hit the internet like a lightning bolt: Michael Jordan, the basketball icon, had reportedly passed away. This news spread almost immediately on social media, with lots of people sharing it and mentioning just how sad they were that the icon had passed away. But there was a big problem — it was all made up. The story came from a website by the name of Cronica MX. They had published an article that reported the former Chicago Bulls superstar had passed away of a heart attack at the age of 52. The article claimed that Micheal Jordan had been found lifeless by his former wife, Yvette Prieto, at about 3 A.M. the night prior. The article was even accompanied by a YouTube that appeared to be a news report on the death. This same video ended up being the dead give away that the whole story was a hoax. Although the story seemed real, people were able to figure out that it was fake because the clip of the news reporter crying was actually taken from a previous recording. The reported named Rich Eisen was actually crying over the death of his fellow anchor at ESPN, Stuart Scott. The Michael Jordan death hoax of 2015 is a prime example of the dangerous spread of misinformation in the digital era, highlighting the need for media literacy and critical thinking skills to decide truth from fiction and prevent the possible hurt and confusion caused by fake news.

Summary and History

In this fake article a website reports on the spontaneous death of the beloved Michael Jordan. The story picked up a lot of steam early and spread like wild-fire but was quickly put to rest after obvious inaccuracies were pointed out. Historically, this incident is not an isolated event but part of a larger pattern of fake news stories of celebrities and public figures, exploiting their fame to generate clicks and engagement. These hoaxes often follow a similar formula, presenting shocking news to draw in readers. This was not new at the time; however, the explosion of social media had increased its reach and effect. Prior instances, even before the digital age, involved rumors of celebrity deaths or scandals circulated through tabloids or word-of-mouth, demonstrating humanity’s fascination with and vulnerability to sensational stories.

Refuting the claim

The rumor claiming Michael Jordan had died was swiftly debunked, thanks to the people who could identify the footage of ESPN anchor, Rich Eisen, memorializing his colleague, Stuart Scott, was edited to look like he was talking about Jordan . Fact-checking platforms, notably Snopes, were quick to point out the complete absence of credible reports backing the claim, effectively exposing the rumor had no legs to stand on. Digital media experts highlight the essential role of such fact-checking, using comprehensive research techniques to debunk false claims. This process not only corrected the narrative but also served as an example on the significance of assessing the credibility of online information. The prompt debunking by credible sources underlined the effectiveness of expert insights and thorough verification in putting an end to fake news, underscoring the critical need for the truth in the digital information age.

Conclusion

The Michael Jordan death hoax of 2015 stands as a potent reminder of the difficult challenge of fake news in our digital era. This incident demonstrates the importance of media literacy and the necessity for individuals to have a skeptical eye towards the information encountered online. It highlights the pivotal role of fact-checking organizations and credible sources in mitigating the spread of misinformation and disinformation. This shows that with diligent scrutiny and skepticism, the truth can prevail. As people who often use the internet, we have the responsibility of critically evaluating the legitimacy of online content before sharing it, contributing to an informed and discerning public. This case not only reflects on the potential harm caused by unverified news but also reinforces the value of skepticism and accuracy in preserving the integrity of information in our increasingly interconnected world.

Michael Jordan with his children

Works Cited

Mikkelson, David. “Michael Jordan Death Hoax.” Snopes, April 22, 2015. https://www.snopes.com/fact-check/michael-jordan-death-hoax/

Mehta, Ankita. “Michael Jordan death hoax: Former NBA player is not dead; here’s why the fake reports went viral.” International Business Times, September 24, 2016. https://www.ibtimes.co.in/michael-jordan-death-hoax-former-nba-player-not-dead-heres-why-fake-reports-went-viral-695023

Silverman, Craig. “Lies, Damn Lies, and Viral Content.” Columbia Journalism Review, February 10, 2015. Lies, Damn Lies, and Viral Content — Columbia Journalism Review (cjr.org)

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