Jordan SiltoninJordanSilton.comHow Apartments.com Automated Contextual LinkingThis summer I had the pleasure of speaking at Perficient Digital’s Next10X Digital Marketing Conference in Boston, MA. My talk was part of…Dec 14, 2019Dec 14, 2019
Jordan SiltoninJordanSilton.comHow to Grow Huge Websites Like Apartments.com Through Innovative SEO TacticsI was able to sit down with Alex Membrillo, CEO of Cardinal, on his Ignite Digital Marketing podcast and share some tips on how I was able…Dec 14, 2019Dec 14, 2019
Jordan SiltoninJordanSilton.comSMX Overtime: Enterprise SEOs explain tactical approaches for large implementationsSenior Director of SEO at Apartments.com offers advice about managing taxonomy changes, keyword research, event tracking and the…Mar 15, 2019Mar 15, 2019
Jordan SiltoninJordanSilton.com7 Steps to Upgrade Your Organization’s AnalyticsThere are lots of buzzwords in web analytics. Attribution and big data get a ton of attention, but there are several things you can do…Mar 10, 2019Mar 10, 2019
Jordan SiltoninJordanSilton.comSimple is Better — Clarifying RecommendationsOne of the most challenging parts of working for an agency is making recommendations to clients. In the world of digital marketing, and…Apr 27, 2014Apr 27, 2014
Jordan SiltoninJordanSilton.comUsers Want Secure WebsitesOne question I get asked frequently about my job is, “How do you adjust to all the changes Google makes in its algorithm?” Google and Bing…Mar 22, 2014Mar 22, 2014
Jordan SiltoninJordanSilton.comHow Nonprofits Engage Mobile UsersA few weeks ago, Atlanta Ballet asked me to be part of a conversation with a reporter from Philanthropy.org who was writing an article…Mar 11, 2013Mar 11, 2013
Jordan SiltoninJordanSilton.comGoogle Tests Larger URL in SERPsA good testing strategy is an integral part of improving every website, and Google is always testing something new. Whether it is the color…Feb 3, 2013Feb 3, 2013
Jordan SiltoninJordanSilton.comGoogle’s Black Top NavigationBack in December 2010, I wrote an article about the fancy new top navigation Google was testing. Over time, Google must have seen favorable…Jun 26, 2011Jun 26, 2011
Jordan SiltoninJordanSilton.comImprove Your User ExperienceThis afternoon, @EvanLaPointe posted an article to Atlanta Analytics about why organizations don’t need content development strategies. The…May 11, 2011May 11, 2011