James MathisonWhat if You Had Studied at an Elite Private Boarding School?The 14 principles that define the most elite educations in the world are now available to us allSep 16, 20181Sep 16, 20181
James MathisonHow a YouTuber and Spiderman Showed Me the Way Out of Self-SabotageTwo weeks ago something changed.Sep 9, 20181Sep 9, 20181
James MathisonA Year of Writing in Dvorak (Update)Last year I abandoned Qwerty.Feb 19, 20181Feb 19, 20181
James MathisonHonesty in Business (Gary Vaynerchuk, Jordan Peterson, & Dane Maxwell)“Faking the funk has diminishing returns.“Feb 12, 2018Feb 12, 2018
James MathisonDepth Copy (How Profound is Your Writing?)Your heartbeat rises.Feb 5, 20181Feb 5, 20181
James MathisonGary Halbert’s First Letter To His Son From PrisonYesterday I finally cracked open The Boron Letters, a cult classic for marketers.Jan 17, 2018Jan 17, 2018
James MathisonAnti-Swipe: How an Email Lost MeIt’s worth keeping a swipe file of great copy.Jan 16, 2018Jan 16, 2018
James MathisonPractice Copywriting In Everything You Do (You Don’t Have To Specialise Early)I hate the idea of specialising. I was told I needed to focus my content on copywriting to build a solid professional brand, but my…Jan 15, 2018Jan 15, 2018
James MathisonWriter: The Entire Internet Is Your Training GroundFind a paragraph that trips you up… makes you re-read… turns you cross-eyed? Save it and train on it, because one day you’ll write…Dec 4, 20177Dec 4, 20177