The Heineken Ad Is Worse Than The Pepsi Ad, You’re Just Too Stupid To Know It
The DiDi Delgado
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Talk about cringe-worthy marketing. I wanted to turn it off, but I had to know how it ended. And then I felt an impulse to like it. And then I had to remind myself that it’s artificial. Or reckless. Because sociological experiments where you place people from marginalized, often violently victimized, groups in immediate proximity with people who (presumably) share the attitudes of hate groups without their prior knowledge would be unethical.

You want to bring people together over beers? Rent out a tavern cinema and host a double feature of Priscilla, Queen of the Desert and The Corndog Man. And offer dollar-pitchers and 25¢ wings. By the end of the night, I promise you’ll have brought people together in strange and wonderful ways.

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