Become a member
Sign in
Jennifer Snow
Jennifer Snow

Jennifer Snow

48 Following
48 Followers
  • Profile
  • Claps
  • Highlights

Highlighted by Jennifer Snow

See more

From Replacing Personas With Characters by Alan Klement

Because personas focus on creating a story made up of a customer’s attributes, instead of a story that explains a purchase, personas leave the brain in a unsatisfied state. To fix this, in just a split second, the brain decides to make up it’s own story about why Alan bou…

Claps from Jennifer Snow

See more

Replacing Personas With Characters

Alan Klement