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Jason Branch
Jason Branch

318 Followers

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Published in

Bootcamp

·Updated Aug 4, 2022

How designing for buyer modalities can increase funnel conversion

Creating digital artifacts and inflection points for customers to aid in their buying experience and improve funnel conversion. — The Student Loan Refinance product at Earnest existed long before I was hired and it will exist long after. The flagship product brings in about $6 billion dollars a year and has 200,000 customers over its lifetime. Despite all that success, the application process is relatively tedious and labor intensive…

Product Design

9 min read

How designing for buyer modalities can increase funnel conversion
How designing for buyer modalities can increase funnel conversion
Product Design

9 min read


Oct 27, 2021

What designers do when designing is done

This is an abbreviated version of a talk I gave at SF Design week 2021. What’s the responsibility of a product designer once figma/sketch is closed. What are we doing What do designers do once designing is done? Once Figma or sketch is closed, a handoff to engineers is complete, what does a designer's…

UX Design

9 min read

What designers do when designing is done
What designers do when designing is done
UX Design

9 min read


Published in

Building RaiseMe

·Mar 17, 2020

Dark Mode Design Principles: RaiseMe iOS Dark Mode theme

Best practices for designing dark mode versions for applications using the RaiseMe iOS app as a case study. In 2019, chances are high your favorite app has a dark mode feature. With the introduction of iOS 13, this became the standard for many apps. Prior to this year, this…

Product Design

6 min read

Dark Mode Design Principles: RaiseMe iOS Dark Mode theme
Dark Mode Design Principles: RaiseMe iOS Dark Mode theme
Product Design

6 min read


Published in

UX Collective

·Mar 6, 2020

The Decade in Design

How design changed in the past ten years from 2010–2020. From Job titles to data usage, Figma vs. Sketch and everything in between. Your favs and hates. — With the turn of the decade here it’s only fitting that as the design community, we take stock of the last ten years and judge our missteps and triumphs. The craft and the industry have changed so much they have become unrecognizable. Terms like swipe right did not exist, Steve…

Product Design

8 min read

The Decade in Design
The Decade in Design
Product Design

8 min read


Oct 4, 2018

I went a month without using headphones…it was tragic

You might be asking yourself: Why would anyone do this? In the world of endless podcasts and the need for constant escape from Trump tweets, why would someone ever subject themselves to a month without headphones? I calculated that any given day I had my headphones in 40% of the…

Music

5 min read

I went a month without using headphones…it was tragic
I went a month without using headphones…it was tragic
Music

5 min read


Sep 18, 2018

Why Banks will always be an afterthought for millennials

Banks are like libraries to millennials, they know what it’s function is, and that it was useful at one point, but it no longer fits into their everyday lives. Any fin-tech company can undercut a bank by coming in with a user-centric UI and features that banks should have introduced…

Fintech

6 min read

Why Banks will always be an afterthought for millennials
Why Banks will always be an afterthought for millennials
Fintech

6 min read


Sep 17, 2018

The Thesis Journey Begins

The goal is to look back on this post 9 months from now and feel a sense of accomplishment, joy and growth about how far I’ve come as a person and how well my thesis idea developed. …

Homeless

3 min read

The Thesis Journey Begins
The Thesis Journey Begins
Homeless

3 min read


Published in

NYC Design

·Sep 6, 2018

New York Times x Google Maps: UX Case Study

Introduction Back in January, in my spring semester, my Fundamentals of UX class was tasked with discovering a way for the New York Times to attract a younger demographic of users. We were given a variety of buckets to choose from: subscription models to new content avenues to storytelling. Given the…

Design

10 min read

New York Times x Google Maps: UX Case Study
New York Times x Google Maps: UX Case Study
Design

10 min read


Apr 24, 2018

Effort is a craft

It is well documented in medieval times the best swordsman would often spar with a swordsmen of similar rank. Steel sharpens steel. A graduate program is not quite the grounds for sparring but it requires the same effort necessary for learning, discipline and developing a skill. For me this hasn’t…

Kickstarter

2 min read

Kickstarter

2 min read


Apr 9, 2018

Your kickstarter project is a product even if it isn’t

Here lies some musings I’ve been mulling over in the middle of my live kickstarter campaign for a pop up art gallery for those affected by homelessness or blindness.We’re almost halfway there with 4 days to go. Support if you can, we could use your help. …

Kickstarter

5 min read

Your kickstarter project is a product even if it isn’t
Your kickstarter project is a product even if it isn’t
Kickstarter

5 min read

Jason Branch

Jason Branch

318 Followers

Senior Product Designer @ Square | http://jsonbrnch.com/

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