Disclaimer: All data shown here are made up. In case of GA screens I just used a very specific set of filters and changed names to essentially remove business context. As a Google Analytics 360 user, I enjoyed using the beta funnel functionality in the custom reports section. …

Once a business has reached product-market fit and has a clear understanding of the customer, the market and the overall landscape, the game changes significantly. The exploration phase is over and exploitation takes it’s place. The key objectives now are to optimize execution, automate, scale, improve efficiency, cut down costs…

“I don’t care who comes with me. Never have. That’s why they call me gregarious.” Jesse James’ response to Bob when he asks him to join him as a sidekick at the train robbery is curious. And cool. What does it mean though? Why doesn’t he care? I mean it’s…

“Steve needs this today” You’ll hear that this phrase was the best way to expedite a project and get people in high-tempo mode during Steve Job’s days at Apple. I imagine most PO’s at one point realise that they can use the Steve Card to get things going when there’s…

When thinking about feature development, bug fixing, improvements and prioritisation, you find your brain being pulled by 3 entities of “wants”, that all interest you at a different level. You care about the technological path you want to take. The frameworks you will use. Opening your API to other platforms…

Having worked last year at Daily Secret, an email newsletter service featuring a different recommendation (or secret) in your city each day, I was amazed at the response the e-mails got. And I’m not talking just open rates, CTR or any other digital metric. …

The way I see it, the practise of digital analytics has one and only purpose: Optimization. As digital analysts, we are constantly trying to optimize our digital activities, with 3 key goals: Get more customers. As cheap as possible. Get more out of each customer. Looking at our potential advocate’s…

Many digital marketers don’t understand why they are tagging their URLs, or how to tag properly. After stumbling into many incorrectly tagged URLs across the web, that not only don’t help the digital analysts’ work but actually worsen data quality and increase the effort needed to move into the data…