The Spotlight team

Once a business has reached product-market fit and has a clear understanding of the customer, the market and the overall landscape, the game changes significantly.

The exploration phase is over and exploitation takes it’s place.

The key objectives now are to optimize execution, automate, scale, improve efficiency, cut down costs…

Jesse James at the train robbery.

“I don’t care who comes with me. Never have. That’s why they call me gregarious.”

Jesse James’ response to Bob when he asks him to join him as a sidekick at the train robbery is curious. And cool.

What does it mean though? Why doesn’t he care? I mean it’s…

“Steve needs this today”

You’ll hear that this phrase was the best way to expedite a project and get people in high-tempo mode during Steve Job’s days at Apple.

I imagine most PO’s at one point realise that they can use the Steve Card to get things going when there’s…

When thinking about feature development, bug fixing, improvements and prioritisation, you find your brain being pulled by 3 entities of “wants”, that all interest you at a different level.

You care about the technological path you want to take. The frameworks you will use. Opening your API to other platforms…

Many digital marketers don’t understand why they are tagging their URLs, or how to tag properly. After stumbling into many incorrectly tagged URLs across the web, that not only don’t help the digital analysts’ work but actually worsen data quality and increase the effort needed to move into the data…

Jason Spanomanolis

Product & Marketing Analytics —

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