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You’re a minute away from knowing what to post.

A newsletter subscriber asked for my advice about how to figure out what to post on social media.

Her work is connected to social media, mental wellness, and collaborations with Chicago-based organizations who do amazing things, but she wasn’t sure how to translate that into compelling social content.

I suggested she follow a simple four-step framework.

She found it helpful so I thought I’d share it with you here.

1. Pick 3–5 topics to post about.

For example, social media, mental wellness, and Chicago organizations who do amazing things.

2. For each topic, choose a goal for your posts that relates to transformation.

Use this format:

My posts about [Topic] will help [Target Audience] accomplish [Transformation].

For example:

My posts about social media will help female entrepreneurs in Chicago get more customers. …


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Five ideas to empower creators.

Here’s the latest edition of my For The Interested newsletter, a collection of inspiration and actionable ideas to help you produce, promote, and profit from your creations.

Madonna’s first album sounds nothing like her most recent one.

Adam McKay’s first movie was Anchorman and his most recent was a biopic about vice president Dick Cheney.

The first issue of this newsletter was a whole lot different than the 239th one you’re reading now.

Remember: You don’t have do things the way you’ve always done them.

Evolve.

Now, on to this week’s ideas…

1. How To Position Your Product, Service, and Yourself

“When you are perceived as the real thing, you have also repositioned every other brand as an imitation.”


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Key lessons from the ultimate book on positioning.

I just finished reading Positioning: The Battle For Your Mind by Al Ries and Jack Trout.

It was originally published in 1981 (I read an anniversary edition published in 2001), but it’s one of the best marketing books I’ve ever read and I highly recommend it.

Following are some of my favorite excerpts from the book…

To be successful today, you must touch base with reality. And the reality that really counts is what’s already in the prospect’s mind.

To be creative, to create something that doesn’t already exist in the mind, is becoming more and more difficult. …


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Plus, how to show your value and coin terms for your creations!

Here’s the latest edition of my For The Interested newsletter, a collection of inspiration and actionable ideas to help you produce, promote, and profit from your creations.

A packed calendar isn’t a sign of success.

A full inbox doesn’t mean you’re important.

A ding on your phone doesn’t mean something warrants your attention.

Busy is overrated.

Now, on to this week’s ideas…

1. 40 One-Sentence Productivity Tips

“Self-doubt doubles the time it takes to get something done.”

It doesn’t matter how much you get done — it matters what you get done.

In this post I share 40 one-sentence productivity tips based on lessons I’ve learned over the years including ways to make the most of your time, effort, and resources. …


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What I’ve learned about how to make the most of my time.

It doesn’t matter how much you get done — it matters what you get done.

Here are a collection of concepts to help you figure out how to make the most of your time, effort, and resources.

1. A finish is more valuable than 100 starts.

2. Successful and unsuccessful people have the same amount of time in the day.

3. Work expands to fill the time you give it.

4. Perfection is productivity’s nemesis.

5. If you’re not doing it, it’s not a priority.

6. The most valuable to-do list is a done list.

7. It’s easier to do something every day than once in a while. …


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Plus, my most popular articles of the year!

Here’s the latest edition of my For The Interested newsletter, a collection of inspiration and actionable ideas to help you produce, promote, and profit from your creations.

A new year brings new opportunities.

But rarely to people who do the same old things.

Here’s to trying something new.

Now, on to this week’s ideas…

1. My 20 Most Popular Articles Of 2020

“Well, that was quite a year.”

Despite the chaos of 2020, I managed to publish 50+ original articles over the course of the year.

In this post I share links to my 20 most popular articles of 2020 including advice about how to become more consistent, improve the way you use email, write better tweets, improve your writing, and much more. …


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The audience growth, marketing, and writing tips that most resonated this year.

Well, that was quite a year.

Chaos and pandemics aside, I managed to write at least an article a week this year, send out 52 issues of my For The Interested newsletter, launch and share 26 resources through This Is How I Do It, and even published The Secrets of Successful Creators.

I couldn’t have done it without the generous attention, support, and inspiration of my readers so THANK YOU for everything.

Here are the 20 most popular articles I wrote this year in reverse order for full dramatic countdown effect!

20. 40 One-Sentence Marketing Tips

“You don’t need a big budget, you need a big story.” …


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256 proven strategies to produce, promote, and profit from your creations.

I’ve got a special surprise for you today instead of a typical issue of my For The Interested newsletter.

I’m thrilled to give you THE SECRETS OF SUCCESSFUL CREATORS, a one-of-a-kind resource for anyone who makes things.

It’s a free 137-page ebook featuring 256 proven strategies from the world’s most successful creators you can use to produce, promote, and profit from your creations.

It includes summaries and links to EVERY article and video I’ve shared in For The Interested this past year, organized by the following topics:

• Audience Growth

• Career

• Entrepreneurship

• Marketing

• Newsletter Growth

•…


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Plus how to get more out of your newsletter and make an annual plan!

Here’s the latest edition of my For The Interested newsletter, a collection of inspiration and actionable ideas to help you produce, promote, and profit from your creations.

Hello loyal readers of Josh!

I’m Trevor McKendrick — Josh was nice enough to invite me to “take over” the intro to his newsletter this week — he’s doing the same for my newsletter How It Actually Works.

If you like Josh’s stuff I promise you’ll enjoy my essay Why You Should Ignore Every Founder’s Story About How They Started Their Company — it got over 5,000 claps on Medium.

Thanks to Josh for putting out great work week after week, and for letting me show you just a bit of mine. …


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Photo by Viktor Forgacs on Unsplash

How I reached 1,500 more people for free.

Every Sunday I send my For The Interested newsletter to subscribers.

On Friday, I re-send it to people who didn’t open it.

Doing that one simple thing consistently gets me an extra 15%-30% more opens every week and people often THANK me for the re-send.

Last week, 5,608 people opened it when I first sent it on Sunday, and another 1,588 people opened the re-send on Friday.

If you’re going to try something similar — and I recommend you do — here are five things to keep in mind…

1. Use a different subject line than the original send and acknowledge it’s a re-send.

About

Josh Spector

I run the For The Interested newsletter and help clients use social media and newsletters to grow and activate audiences. ForTheInterested.com/subscribe

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