In a high probability, you must have heard about him, Gordon Ramsay who is a British chef, television personality, and obviously one of the huge entrepreneurs. In case you have not heard him before, a quick catch-up is here for you.
Gordon Ramsay has had 7 Michelin stars and runs restaurants with high reputation located all over the world. As of now, in total, he has owned 53 restaurants and bars. As a television personality, he is well known for his blunt character and successfully hits more than 10 tv shows . From the restaurant business to operating the foundation supporting to Hospital Children’s charity, he is actively involved in various activities.
Gordon Ramsay is the one who knows a method remarkably to appeal to the audience through social media. Briefly explain with numbers of his followers, he has 7.5 m followers on Twitter, 13.4m on Instagram, 18.7 m subscribers on YouTube and 17m on TikToK. He promotes himself by using diverse methods and platforms as one of his marketing strategies. And he exploits the unique characteristics of each social media platform with sufficient knowledge of his target followers.
Gordon Ramsay actively posts or makes stories on daily basis. He precisely knows what their followers want and what the expectation is. As one of the famous chefs, he consistently provides content by uploading pictures (or short videos) of delicious food with short information on his running restaurants. Maybe, this can be considered a promotional tool. However, through another platform, he helps customers to feel interacting with him.
YouTube
On YouTube, he builds a strong connection with their followers by sharing his recipes, giving tips or techniques tutorials. This method helps followers to feel interaction by participating in his YouTube video and following by himself.
For example, the content called ‘Ramsay in 10’ has started since the lockdown. Like a mission, he has to complete making a dish in 10 mins, and these foods are considerably easy to follow at home even if you are not a cooking-friendly person. This encourages their followers to engage with him.
To wrap up, learned from Gordon Ramsay’s social media usage, for effective online presence, it is crucial to know who the target audience is and what your followers expect from you, and not only upload content but also need to share and make interact with followers.