This very principle is now imitated and improved by leading medias such as the Washington Post and the Boston Globe. Journalists and media thinkers call it Structured journalism, “an umbrella term that refers to thinking of journalism as bits and pieces of information that can be mixed and matched in infinite ways.”, according to the Colombia Journalism Review.
It is weird to start an article about a revolutionary technology with the quote from the former employee of a bankrupt journalism app that used it. Circa shutdown last June and did not find any investor willing to put money to save it. But its core idea is still alive : Atomizing news. (ie blowing up a big article into many pieces and using them again and again to rebuild many different hybrid stories)