How much time do you spend/waste on Facebook each day? Facebook states that its 1.1 billion users spend an average of 17 minutes on Facebook daily. What are we actually looking for when we scroll down our timeline 8 times a day? I admit that I regularly peruse my Facebook page and occasionally post or share photos, articles, and useless information on my timeline. It seems to me that even though people spend enormous amounts of time on Facebook, they never actually have time to spend reading one post. Why is this? Does it have to do with attention span? Are you at work? ARE YOU DRIVING? I am new to medium and love the fact that there are 2 determining factors that lead me to read an article. My interest level in the title of the article AND how LONG (in minutes) it will take me to read the article. The time factor is very important when choosing what to read. I have started sharing articles (that I am interested in) from medium on my Facebook page. I usually share articles that are quite popular on medium but rarely get any play on my page. Very few likes or comments whereas when I share that I am having a beer at a local watering hole, I have 10-20 likes within a few minutes. I know my interests are not necessarily the same as all of my Facebook friends, but what really determines where you spend your time? I’ve probably spent or wasted more time writing my first article for medium than most people will spend reading it.