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Jacob Sussman
Jacob Sussman

Jacob Sussman

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From Confessions of an Advertising Man (David Ogilvy) — Summaries: EP18 by Alexei: App maker, interested in many topics.

…e customer. Test each variation until you find the most effective one. With Helena’s cream example, the phrase “Cleans Deep into Pores” generated way more sales than “Smoothes Out Wrinkles”.

From Systems as Design as Art: Finishing Bruno Munari’s Sentence by Liam Grace-Flood

…mes more integrated and social, so do those systems. It is Artists who, as an extension of Munari’s story, are adapting their work to humble themselves as individuals to speak to more people, to include mo…

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Strategies for VR Prototyping

Tessa Chung

Lessons on Guidance from other VR apps

Katya Kostyukova