When times are hard, we have to work even harder…

There’s a lot of unknowns right now and we’re all just winging it, right? Clients are stressed and panicked. Our team members are worried and scared. And as an agency owner, you’re supposed to be the fearless leader for your clients and your team but you’re just as anxious as everyone else.

I totally get it. I owned my agency for twelve years and not only survived but thrived during the economic aftermath of 9/11 as well as the market crash of 2008. This current health and economic crisis is…

What should you do to make sure your agency can survive an economic recession? How can you be proactive during difficult times? There’s a lot going on in the world right now. Agencies all over the world are seeing clients are halting projects or cutting back on spending. Agencies are losing deals in the pipeline. And, this is not isolated to the agency industry of course. So, the result could be disastrous to the economy… Can your agency survive a recession?

It’s understandable. Society is being reactive to a frightening situation. We are at the threshold of a downturn in…

Are you worried your agency is too small to compete with the big dogs? Are you exhausted trying to provide everything for everyone? The marketing world has changed over the past few decades, but a lot of the concerns and approaches have remained the same. As an agency, knowing your strengths and marketing to your niche can be a huge advantage. The sooner you realize this, the better.

In today’s episode, we’ll cover:

  • Why agencies need to combine branding with direct marketing.
  • How segmentation can take your agency to the next level.
  • #1 reason to dominate your agency’s niche.

Struggling to attract and keep Millennials at your agency? Do you want to learn what motivates Millennials in the workplace and how you can become an inspiring leader? Millennials are slowly taking over the workforce as the largest group, which means learning how to attract them and keep them around is critical for the success of your agency.

In today’s episode, we’ll cover:

  • New trends in incentivizing agency employees.
  • 4 things Millennials want from their leaders.
  • 2 ways to keep agency employees engaged.

Today, I talked with Chris Tuff, Executive Vice President and Partner at 22squared and best-selling author…

In your ad agency life, are you the leader of your digital agency or the a$$hole? I heard an analogy recently that made me think of how some people are running their agency and I’m going to share it in this video. Think about monkeys climbing up a rope…

Now, if you’re a monkey on the rope and you’re in the lead, when you look down all you see are smiling monkey faces. However, if you aren’t the leader, when you look up all you see are a$$holes! Hilarious, right?

When I heard this analogy I thought it was…

Are you still struggling to score your first few agency clients? Or maybe you’ve scored them, but now you feel like you’re stuck handling them and not growing. Making it past those first few agency road bumps is difficult. And finding your first clients and figuring out how to use them to springboard your growth is the biggest initial road bump. But finding those clients doesn’t have to be a nightmare. You just have to get a little creative. …

Are you thinking of starting an agency, but are not sure where to start? Do you have a business model but are struggling to find your core values? In today’s market, starting a digital agency can be an exciting and prosperous opportunity. Knowing your brand’s message and how to share it with others is the key to standing out and not be another “me too” agency.

In today’s episode, we’ll cover:

  • How to find and retain agency employees.
  • #1 key to creating an agency business plan.
  • How to find your agency’s true north.

Today, I got the opportunity to…

Do you want to get free exposure from podcasts, influencer videos, and TV stations? Want to generate leads at no cost? Are you ready to start building your personal brand? Growing a digital agency is all about attention. You want to get in as many people’s faces as possible. And you want them to think of you as an authority figure while they’re watching. To do that, you need to step up your PR game.

In this episode, we’ll cover:

  • How to create a killer agency PR pitch.
  • #1 branding mistake your digital agency is making.
  • Why you need to…

Is it just me or can agency life really suck sometimes? Ever wish you could just hit the reset button? Or get a do-over? It’s like we’re always working for our clients, improving their business, and adopting their purpose instead of doing these things for ourselves. In turn, we struggle to grow our agency business because can’t see the forest for the trees. It happens to all of us from time to time. But turning it around might be easier than you think when you adopt the 5 principles of the most successful agencies.

In this episode, we’ll cover:

  • How…

Not sure when you should add to your agency team? Wonder who the first hire should be, and when? Growing an agency can be difficult and lonely. But when you have the right kind of support, the right people, and identify the right clients you’ll grow leaps and bounds.

In today’s episode, we’ll cover:

  • How to know it’s time to add to your agency team.
  • #1 thing to grow your agency beyond 6-figures.

On this week’s podcast, we are hearing from Drew Schulthess, owner of Catchfire Creative. Drew’s agency has been working in the consumer packaged goods and lifestyle…

Jason Swenk

One Digital Agency Owner’s Take On Starting, Scaling, Growing, Enjoying & Selling The Agency. http://jasonswenk.com

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