Josh Taylor DaddsRenault Clio’s Love Story: The issue is not distinctiveness of one ad, but of the brand itself.The problem is Renault doesn’t have many distinctive assets. Putting ‘more car’ into the Clio ad won’t help the brand in the long run.Nov 23, 2019Nov 23, 2019
Josh Taylor DaddsThrivers: What does it take to win in the Sustainability Revolution?When the sustainability revolution hits the way businesses operate will change. The winners will be guided by a new set of principles.Nov 19, 2019Nov 19, 2019