Become a Sprinter: From Couch to Runner in 5-Days
This marathon is all business
Google Ventures developed a 5-day process for answering critical business questions. This Monday to Friday strategy saves the money and potential failure from launching a product without prior customer feedback and rather allows a team to develop a prototype to get clear data. It’s called Design Sprint.
Make a Map Monday:
What? You don’t know whether Central America is next to Russia or China? Good news, you don’t have to draw a world map. Bad news, you probably failed geography.
All you need to do is create a simple diagram of your company’s problem with a minimum of 5 and a maximum of 15 steps. *Then choose a target consumer.
Torn Asunder Tuesday
Today you will be sketching — alone. Trying to brainstorm as a group will lead to arguments, fist fights, and forest fires, so don’t even try it. Individually, all team members will doodle many ideas and when the buzzer sounds, time is up, and you’ll put all the ideas in a hat,and one person will pull the idea from the hat, and there is the solution, no take backs. You can take a sigh of relief after reading that sentence and after realizing I’m joking. Hang the sketches up and leave. You’re done for today.
Hump Day Wednesday
Happy Hump Day! Today everyone is going to review the sketches — art gallery style. If you want to be really pretentious have someone walk around holding glasses or champagne and hor d’oeuvres and the team can sip from their flukes and nod intermittently at sketches they are fond of. The team will choose the best ideas and create storyboard.
I couldn’t think of a creative title so, it’s Thursday. Today is the day you will create your prototype. You can use code, a 3-D printer, PowerPoint, etc. You’re providing a service? No problem. You and your team can act out a skit. Bottom-line is, this should be a low to no cost model of what your providing.
Don’t freak out. Calm your nerves. You’re going to present your prototype in front of at least five customers. Each customer will be interviewed one on one and the remaining team will watch over video. *Insert dirty joke about voyeurism here* When all is done, there should be now question about what needs to be done next. Customer feedback will more than likely reveal what needs to be mended, added, or eradicated.
Necessary Things to keep in Mind:
The Facilitator: Keeps everyone together.
*The Decider: Makes the tough decisions. It is this person’s job to to choose a target.
- NO devices in room during presentation — that means you headphone-jack-less iPhone 7s!!
- Start At the End: Set up a long term goal for where you eventually want to be.
- Questions to think about:
What do we know to be true? False? Think that are true? Think that are false?