
…of leaving the Valley and setting up shop in Phoenix. And as it turned out, somewhat to our surprise, Phoenix as a city and as a place to start a business was unusually attractive — and more than a little underrated. There wasn’t one silver-bullet reason, but rather a constellation of them, a whole series of pract…
We ended up proving that whole thesis wrong — since our original $6,000 investment we’ve grown Tuft & Needle to $100 million in revenue and 100 employees with only our month-to-month profits and no outside investors. But that’s less important in itself, and more significant as an example of how Silicon Valley can w…