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Original article: https://krows-digital.com/5-facts-you-should-know-before-you-tap-into-influencer-marketing-in-japan/

In this day and age, influencer marketing has become a strong marketing technique for small and large companies in Japan. For Japanese companies, influencer marketing is exceptionally valuable but it also has a unique set of stipulations in comparison to English-speaking markets such as Canada, USA, or the UK. To learn more about influencer marketing in Japan, here are five facts about the Japanese market and what Krows Digital saw while conversing with influencers.

1) Linguistic Concerns

Japan is not a Strong English Speaking Nation


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Source: Krows Digital Agency

Along with the entertainment aspect, an increasing number of marketers are focusing their efforts on video marketing strategies due to all of the benefits they provide. Think about this from your own perspective for just a second. To learn more about a new product would you rather watch a short video or read a long page that is full of text? Would you prefer to read about all of the different steps involved in a company’s sales process or have each step associated with a helpful visual aid by watching an animated video? …


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You might think that offering a great product at a competitive price is all that it takes to be relevant and successful but there is a lot more to it. If you’re wondering, who decides what is important and what’s not, the short answer is Google. However, ultimately it’s you who decides when you follow the AdWords guidelines. It might be confusing right now but keep on reading to find out.

There is a lot of competition for limited ad space on Google and Google uses a parameter known as AdWords Quality Score to measure the caliber of all the…


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Over the past few years, the most significant change when it comes to using social media has been a massive increase in how many videos are shared and watched. Although most of that has been individuals sharing videos on YouTube, Facebook, and other platforms, there has been a significant surge in live streaming as well.

Gaming is a niche that attracts supports that are fairly tech-savvy. So it shouldn’t be too surprising that gamers have been taking to live streaming faster than most other niches. For games, their favorite streaming platform is Twitch.

It does take very long for influencers…


Original article: Twitch Marketing — How to get it right

As more people use ad blocking, the decline in traditional television viewership and increased media consumption fragmentation — especially among Gen Z and millennials — Twitch is fast becoming a powerful channel for advertisers and marketers to reach out to and engage their audiences.

In this article, we’ll be looking at how to make Twitch marketing work for you.

Twitch is a unique platform that provides incredible support to content creators all around the world, live streaming their musical skills, DIY projects, games, cooking recipes, you name it. Last month…


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The major algorithm change made by Facebook during early 2019, followed by more than 5,000 ad-targeting options being removed during the late summer, let a lot of brands struggling to achieve engagement and attention on the platform.

Finally, in late 2018, news surfaced that some of Facebook’s video statistics had been inflated. For serious marketers the news was particularly disheartening since they rely on information from Facebook Insights to help them with developing their advertising budgets and content plans.

We will be showing you in this article all of the major changes that should be made to your 2019 Facebook…


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When you talk about Japanese social media, it can be hard to come with clear ideas on where to start.
While social media can be hard to navigate no matter which country you are operating in, in Japan, it can be tremendously challenging to navigate the social media realm. On this article, I will explore for you the social media space, giving you the top tips you can use to succeed.

It is well known that Japan has a huge proportion of aging citizens. This creates unique dynamics with regards to the usage and perforation of social media. In general…


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Original article: 6 Local SEO Strategies In 2019 — SEO and SMM Consultant in Tokyo

Local SEO in 2019: in today’s competitive business atmosphere, Search Engine Optimization (SEO) has become an integral element in the growth and success of many enterprises. Digital is the name of the game, and companies are investing significant sums of money and time into local digital marketing so that they can edge out their competition.

A company will start with setting its foundations based on a dependency on a single geographical region, from which it will catapult itself to have a global outreach. That is…


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Original article: https://juanpablo2diaz.com/2019/01/seo-trends-2019/

2018 was quite an eventful year for SEO. There were a number of algorithm updates, advancements in AI, changes in the SERPs, the implementation of GDPR, as well as an increased focus on the Expertise, Authority and Trustworthiness (EAT) of content.

Search engines are increasingly becoming more intelligent. Google can now respond to queries directly on the results page, and there’s an ever-increasing number of voice activated search queries. …


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Original article here: 4 Game-Changing Social Media Marketing Trends in 2019

Social media marketing has come a long way in the last couple of years especially in 2018. And this is not about to stop in 2019 and might actually happen at a faster pace. In fact, according to a survey conducted by The Digital Information Worlds, 28% of respondents have either utilized social commerce or plan to do so in the next 12 months. This goes to show that social media will have a significant impact on businesses in 2019. That said, the goal of online businesses has always…

Juan Pablo Diaz Diaz

Digital marketing consultant for Krows Digital based in Tokyo. Specialized in SEO, Social Media Marketing & Online Advertising.

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