20 Ways Not to Bore Your Readers
I had a call the other day with an entrepreneur who told me that his blog articles are like an echo chamber; it feels like he is talking to himself. He’s investing a ton of time and effort into creating posts, but they are not getting any engagement. In fact, hardly anyone is even reading them at all.
Does this sound familiar? Well then, let me ask you a simple question. How much time do you spend crafting the title?
One thing I’ve learned writing over 100 articles on Inc. is that the title is critical to the success of the piece. The first step to getting engagement is getting people to click. If you can’t get the readers excited enough to click, they will never know just how great a post you’ve written.
Since your headline sucked, they never bothered clicking on it. Let’s face it: Writing bland headlines kills blog posts.
Here are some can’t-miss strategies I’ve used and seen others use to get people clicking on posts.
Write at least five titles
Think of writing blog titles like playing darts. You need to throw a lot of darts before hitting the bullseye. Write at least five potential titles and choose the best one.
