The Strategies Revealed Behind National Geographic’s Whopping 85-Million Instagram Followers
Top marketing experts and analysts are predicting massive user growth from Instagram in 2018, many saying Instagram will be the most popular social media network. Last year, the popular photo app crushed rival networks like Snapchat and Twitter with over 700 million monthly active users.
So, Instagram is the place to start creating brand awareness for your business. Use it to get people excited about doing business with you. Attract top talented employees to your company by making your business look like an interesting place to work.
National Geographic has been using its award-winning photos to tell a visual story since 1888, long before social media existed! However, it’s almost like Instagram was built for it, and it only makes sense that National Geographic would be the most followed account with over 85 million followers to date.
The ability for its photographers to show their worldly perspective in real-time allows National Geographic to reach more people with Instagram than virtually any other media outlet.
Here are four key strategy takeaways from Instagram’s top account that you can apply to your company’s branding approach on the site.
