In today’s digital world, it matters how many visitors and clicks you get, and ultimately how many of those turn into sales leads. …

Recently, I gave a LinkedIn sales training to a sales team at a midsize company. The company was admittedly underutilizing LinkedIn as a sales tool. After reviewing all of the profiles, I saw a repetitive mistake nearly all of them were making: Their profiles looked like their resume. …

LinkedIn rolled out the red carpet for Millennials years ago, only to have them largely stay away from the business- and career-focused social media platform in favor of other sites that have the “fun factor.” It’s no secret that LinkedIn’s core active user base is dominated by Gen X and…

Growing up in the ’80s and ’90s in hip-hop’s golden era, I listened to a lot of rap. We played it on our boomboxes in our bedrooms (that is until our parents came in and shut it off). Then in high school, we played it on our car stereos usually…

Brands have looked to influencers on social media platforms to grow their audience and improve sales. However, Facebook has put its foot down with a new policy. Facebook’s recent changes to its branded content policy has made influencers uncomfortable: “Don’t accept anything of value to post content that you did…

Just like fake news, fake followers are a massive problem on social media. Not only can having a lot of fake followers damage your social credibility, it can hurt the distribution of your posts. In other words, if you have fake or low-quality followers in your social networks, only a…

Over the past five years, I’ve been undergoing a process of self-improvement that has enabled me to pivot away from a career I was miserable doing into something I love. If you would have told that when I was fired from my job in the corporate world that I would…

As an entrepreneur, you continually learn and grow, but your increase of knowledge must never stop. If you understand what I’m saying, then you have successfully grasped the concept of being a cup — a cup that retains information and knowledge and learns from the successes and failures of others. …

Top marketing experts and analysts are predicting massive user growth from Instagram in 2018, many saying Instagram will be the most popular social media network. Last year, the popular photo app crushed rival networks like Snapchat and Twitter with over 700 million monthly active users. So, Instagram is the place…