In today’s digital world, it matters how many visitors and clicks you get, and ultimately how many of those turn into sales leads. As technology has advanced over the years, the amount of information and data that is available is astounding, and the things you can learn about the people who visit your website is fantastic.
From tools like Google Analytics, you can easily find out where your visitors are located and how they got to your website, which can be really useful. Then you can get details about those who were halfway through an order or filling in a…
Recently, I gave a LinkedIn sales training to a sales team at a midsize company. The company was admittedly underutilizing LinkedIn as a sales tool.
After reviewing all of the profiles, I saw a repetitive mistake nearly all of them were making: Their profiles looked like their resume. They listed their skills, their achievements in sales, and their employment history.
However, there was very little information about their current company. There was hardly a mention of the value they can provide to their existing customers anywhere on their profiles.
If you are an entrepreneur or in a sales position and…
LinkedIn rolled out the red carpet for Millennials years ago, only to have them largely stay away from the business- and career-focused social media platform in favor of other sites that have the “fun factor.”
It’s no secret that LinkedIn’s core active user base is dominated by Gen X and Baby Boomers. However, LinkedIn may finally be attracting a younger user base, and it’s not with Millennials after all.
Generation Z seems poised to fill the gap left by Millennials on the platform.
Early signs have shown that Gen Zs may have stronger entrepreneurial aspirations and be more focused on…
Growing up in the ’80s and ’90s in hip-hop’s golden era, I listened to a lot of rap. We played it on our boomboxes in our bedrooms (that is until our parents came in and shut it off). Then in high school, we played it on our car stereos usually with the bass turned way up. Classic hip-hop acts like The Beastie Boys, Dr. Dre, Tupac, and so many more defined the era.
Facebook’s recent changes to its branded content policy has made influencers uncomfortable: “Don’t accept anything of value to post content that you did not create or were not involved in the creation of, or that does not feature you.”
Facebook requires influencers to use a page for branded content versus their personal accounts. Roughly three-quarters of influencers get paid directly by the brands that they promote, which means that Facebook never sees a…
Just like fake news, fake followers are a massive problem on social media. Not only can having a lot of fake followers damage your social credibility, it can hurt the distribution of your posts.
In other words, if you have fake or low-quality followers in your social networks, only a small number of your followers will actually see your posts.
Here's how most algorithms in social mediawork. Right after you post something, the algorithm shows it to a small sample size of your network.
Then, depending on the initial engagement level it gets with that initial sample group, it either…
Over the past five years, I’ve been undergoing a process of self-improvement that has enabled me to pivot away from a career I was miserable doing into something I love. If you would have told that when I was fired from my job in the corporate world that I would have my own content marketing company, a column on Inc. Magazine, and close to 200k followers on social media, I’d have told you were nuts.
One of the first things I learned on this journey of self-improvement I’ve been on was I needed to get rid of the losers I…
As an entrepreneur, you continually learn and grow, but your increase of knowledge must never stop. If you understand what I’m saying, then you have successfully grasped the concept of being a cup — a cup that retains information and knowledge and learns from the successes and failures of others.
It’s important to stay on top of your game and be the expert in your industry.
One of the more popular ways to soak up information is by attending conferences and events held around the country and online.
Not only are these events perfect for building your knowledge, but they…
Top marketing experts and analysts are predicting massive user growth from Instagram in 2018, many saying Instagram will be the most popular social media network. Last year, the popular photo app crushed rival networks like Snapchat and Twitter with over 700 million monthly active users.
So, Instagram is the place to start creating brand awareness for your business. Use it to get people excited about doing business with you. Attract top talented employees to your company by making your business look like an interesting place to work.
National Geographic has been using its award-winning photos to tell a visual story…
It was just over four years ago that I thought my career was over.
I was miserable. I hated my job. I wanted out of there in the worst way.
There I sat in my drab, mundane-looking cubicle, which was in the middle of a rather large call center. Most days I could drown out the noise.
However, on that day, the sound of what seemed like 1,000 simultaneous conversations going on left me unable to focus. I sat there with my head buried in my hands.
You see, I had just realized at that very moment that the company…
Founder at Social Marketing Solutions. Columnist @Inc Magazine. About Me: #Dad #SocialMedia #Tennis #Marketer #MBA #MexicanFood