Funnel Hacking: More Crucial than Growth Hacking
Audrey Melnik
1307

Thanks for the great article, Audrey!

Many startups (and media) talk about avoiding vanity metrics, yet give all the attention on “hacking” growth via acquisition (visits / users) while relegating funnel optimisation to a “secondary” role.

The saying goes “Most startups don’t fail to get a product, they fail to acquire users”, yet those who manage to acquire users must avoid falling into the next failure scenario: “Some startups implement successful growth hacks, but very few master Funnel Hacking”

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