Thanks for the great article, Audrey!

Many startups (and media) talk about avoiding vanity metrics, yet give all the attention on “hacking” growth via acquisition (visits / users) while relegating funnel optimisation to a “secondary” role.

The saying goes “Most startups don’t fail to get a product, they fail to acquire users”, yet those who manage to acquire users must avoid falling into the next failure scenario: “Some startups implement successful growth hacks, but very few master Funnel Hacking”