How to Use Google Analytics and Remarketing Lists to Create Better Google Ads Segmentation

Give the right content to the right user at the right time. If you are able to accomplish this in your campaigns, you will have assured success.

Today I want to talk you about how to create a new kind of segmentation for your Google Adwords Campaigns in order to create a more precise impact using the data from the web visitor and Google Analytics.

As I always say, the website is the base of your digital marketing strategy and you must obtain the main part of your conversions from it. Let me give you an example. You have a contact form for potential customers where they share information. The idea is to keep this information in Google Analytics given in the conversion process by the visitors and later use it to create detailed segmentation based on the size of the company, advertising budget… it all depends on the type of business.

All this information as I mentioned can be obtained and maintained using personalized options ofGoogle Analytics and use it to create lists based on audience segments.

When you have your lists created, you can use them to create ads through remarking lists getting more personalized ads to a specific grupo of users. These ads can work as an enhancer to get the searched conversion and go through the different stages in the conversion funnel.

There are several companies that are using this strategy to improve conversion ratings. I leave you with the results obtained from a US company in a case study they conducted. To summarize, they increased their conversion rates by 57% if compared to other Google Ads Campaigns in which they did not use this strategy.

Do you use other segmentation strategies in your remarketing lists?