A few days ago I’ve been written down about the Steps in the psychology of storytelling in business innovation, and one of the key points was:

Touchpoints create internal and external experiences in your business. The sum of these experiences is your story.

So, if we want to tell a powerful story to the others or any specific audience, it is important to understand those to whom we tell our story, that is, our stakeholders in the company and outside of it.

Image for post
Image for post

Storytelling and innovation

We can have a clear idea of ​​what we intend our story to be, but we must adapt the narrative to the intended audience. In other words, we must carefully consider our stakeholders, the contact points with which they interact and what is their experience with them over time, that is, we must do a minimum exercise of prior investigation, the moment we start a process of storytelling and innovation. …


Company’s history helps determine its value, so it is essential that it is told well.

While it is true, that this always has been the case, today in a business landscape that is currently going through a global crisis as a result of the pandemic and is becoming increasingly volatile, uncertainly, complex and ambiguous, have a compass to guide your process.

Business innovation never has been so important, matter of fact, at this point it is vital to ensure that you can connect the daily actions of your work to the bigger picture so that you do not get lost in the process.

Image for post
Image for post

The cognitive behavioral link between storytelling and the expected results in business innovation.

To enable business change and innovation, first get fully understanding of the systems at play in your business. In the context of storytelling, this involves exploring the cognitive-behavioral link between your story and the expected results of business innovation. …


Innovation and Design Thinking, turning ideas into tangible

When we talk about innovation and Design Thinking as a process that allows the development of creativity and disruptive thinking, one of the steps to take care is about what usually we call “Rapid Prototyping” as a method that allows us to shape our ideas in a way that makes them easier to understand to others.

Image for post
Image for post

Create visuals closer to your idea

Definitely all the text we write to describe an idea falls short when we can replace it with an image that will carry a much stronger emotional charge. Therefore, Rapid Prototyping helps to better understand the idea that you want to share

“Use a picture. It’s worth a thousand words.” …


Our goal is about to generate ideas that promote innovation and Design Thinkning in the company.

Once you’ve been started an enterprise process of innovation and Design Thinking, it is important to put aside the old and obvious solutions of the past, to give a way to the disruptive and innovative ideas which we are going to work.

“The best way to have a good idea is to have a lot of ideas.”

- Linus Pauling, Nobel Prize in Chemistry

Passing through the barrier and going beyond the obvious

The problem

Imagine just for a moment you are working on a project that aims to redesign the children’s chair at school. What way would you take to overcome the obvious solutions?

How to tackle this problem?

When you focus on innovating, unexpected combinations of ideas generate new ways of thinking, pushing the team to solve the problem in a different way. Sometimes you just need to go a bit beyond the obvious solutions and adopt wild ideas. …


In the search of inspiration for innovation and Design Thinking.

Inspire new thoughts by discovering what people really need. In that way, innovation and Design Thinking are key elements of change process, because their strength lies in research and empathy with the client or final user, whom we intend to know and understand more closely.

“Don’t wait for the proverbial apple to fall on your head. Go out into the world and seek experiences that generate creative thinking.”

- Chris Flink, Executive Director, Exploratorium

Image for post
Image for post

Design Thinking applied to innovation is about making changes through observation

The problem:

Consider why during COVID19 pandemic times, have part-time ventures proliferated? What is people’s unmet need?

The solution:

Innovation and Design Thinking involve observing natural people’s behaviors, which help you discover their unmet needs. Sometimes, you can’t just ask people what they need, because they won’t tell you for various reasons, however you can always learn a lot from them through observation, research, and of course tons of empathy. …


Business innovation processes as part of Digital Transformation programs usually affects some of the more well defined and established characteristics of products, services, business models, environments, and anything else designed or developed in the past.

Image for post
Image for post

And if you thing a little bit more in detail, not long ago, as humanity we asked ourselves things such as like:

  • Is it possible to develop a transportation system faster than a horse
  • Humans fly? Could do?
  • Doors always have handles?
  • Should the water taps always be manual?
  • Do phones really need to have a cable?
  • Do cars have to have a driver and a steering wheel? …

Being at the forefront or ahead in terms of innovation is not the same as coming up with creative ideas all the time. Usually I define innovation as the process of creating and implementing something new that creates value for the end user and/or customer beyond the business itself.

For this reason, leadership in innovation is necessary to overcome challenges and to transform disruptive ideas into creative actions that add value.

“Without leadership, no one will hunt for ideas or act in accordance with them, nor, of course, transform them into cutting-edge products, services or solutions”

Even when an innovation squad is in place to pursue innovation in the company, leaders and senior management face challenges to foster disruptive thinking and innovative action. Therefore, when it comes to innovation in processes, products and services, it is advisable to work in three…


If you are searching for a higher level of penetration and success during an innovation process in the company, I’d like recommend to you start with:

Image for post
Image for post

01 Roles and skills required by the innovation process.

  • Leaders and execs are responsible for the tasks of product or service ideation and creation.
  • Team leaders will serve as project leaders who are responsible for the processes and management of the participants.
  • Middle managers become connectors and promoters, while providing support to innovation teams.
  • Operations managers help develop the innovation strategy and manage the portfolio of new products, processes and services
  • High level management shape culture and strategy, while communicating the vision of the innovation process to the rest of the organization. …

Compared to other forms of communication so far, Storytelling has a number of unique advantages. Matter of fact, I am sure that are thousands of reasons out there why storytelling in innovation processes works incredibly well, and you have surely heard some of these reasons on more than one time.

Image for post
Image for post

Number one, stories help build strong relationships.

Storytelling almost instantly builds trust, which is the foundation of good relationships, as you can see everything since a commercial to a sentimental relationship is trust based.

It does so by providing a personal, intimate, and perhaps vulnerable view of the world of the person who is telling the story. In the case of using storytelling in innovation processes, it allows you to be empathetic with whoever is leading the initiative about how you see the current situation of the company and where you want to take it with your vision. …


Probably this is the most well know methodology by thinkers around the world, and is just because this one results the most affordable of all. But what many people didn’t know is this one was first time proposed by Standford d.School and its considered one of the wholly defined methodologies because is very complete and recommended for complex design works.

#Keypoint: Empathy is the key

In bootleg methodology it’s necessary to keep it clear about that empathy is the key during the 5 stage process. That is the very first directive for this methodology and the second one is about this process is not a sequential one, so you can take any of these steps in the order you decide. …

About

Juan Pacheco

LATAM BDM (Business Development Manager) @ TCS Interactive | Design Thinking coach and Senior UX Designer, NLP practitioner since 2015. **opinions are my own**

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store