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We tested a prototype while editing its content live. We learned a few tricks to make that edit less stressing and improve your Wizard of Oz experiment set up.

In the field of human–computer interaction, a Wizard of Oz experiment is a research experiment in which subjects interact with a computer system that subjects believe to be autonomous, but which is actually being operated or partially operated by an unseen human being. — Wikipedia

A prototype is a medium to learn. By bringing a lower-cost version of an ideal product to the real world, teams can learn faster and make sure they are building the thing right without incurring on big costs.

Recently we felt the need to help validate a product idea at Babylon Health. As we often…

During a 5 days design sprint, we worked with Last2Ticket to help them improve their e-ticketing buying experience.

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Date: April 2018

Client: Last2Ticket

Team: João A., Prashant K., Imran R., Sarthak V.

My role: UI/UX Designer


The story begins in April, when The New Digital School launched a Call for Problems, inviting companies to partner up with designers from the school to work on UX projects. Last2Ticket applied and we got the chance to work together for a week. Last2Ticket is a ticketing platform that empowers event organisers (partners) and attendees with flexible e-ticketing tools. They develop a widget that allows their partners to sell event tickets online. …

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The New Digital School visited companies like Farfetch, Outsystems, XING, Unbabel and GitLab to learn about the need, benefits, and challenges of Design Systems in the industry.

There has been a lot of noise around Design Systems. It has been one of the major talking points in the design community for the past 2 years. You might have read a host of articles on Design Systems. Some love it, some are skeptical whether it suits their purpose and whether they will replace jobs.

Why Design Systems?

The need for Design Systems goes hand in hand with the need for scale, efficiency, and consistency in Design.

Imagine that your company has a product that it has been building for a long time. It’s likely that the many teams working on different…

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Over the course of the previous year I’ve been trying to follow a more solid design system using Figma. The power of tools such as Figma Components reaches its peak of performance if as a designer, one can dominate its flexibility within a process one feels confident in following.

Here I am a few months after discovering the tool, exposing how I approach the organization of elements and components. This article aims to generate discussion about what other people may be doing differently and it welcomes feedback, as it is in no way a process set in stone.

For the sake of time, Figma Components will not be explained here in depth. In case you’re not familiar with Figma Components, Figma has this great article.

Getting the scope of each element

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Around 4 months ago I started what you can call my first job experience. Noooot really, because I had freelanced before, but it was definitely my first time as Product Designer in a team. It was an interesting ride, with pumps and dumps along the way.

I joined this startup on August 2017 as the only designer, working with other five people.

I had just arrived in Braga, a city in the North of Portugal to meet Pedro Talaia. We decided to meet at this old cafe, one of the most emblematic cafes in the city for both its decoration, the history behind it and, of course, the unique coffee you can have there.

To get there, you need to go through the historic center where you’ll find a huge fountain that lights up in festivals and streets crowded with people shopping, playing and chatting.

A couple of minutes after I got to the cafe, Pedro arrived. We went to the top…

You do not get to move forward by laying your eyes on other people’s effort. The more problems you add to your own responsibility — even sometimes it may seem unfair — the more opportunities you will generate.

It is quite incredible the things you can do when you blame yourself for problems that suddenly come to the table.

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What a bargain!

It’s not so much about whose fault it is neither about justice. It has more to do with how much you want to get things going, and how you, as a responsible, put the necessary effort to accomplish those end goals.

All right, maybe yesterday you were the one doing that boring task no one in the office bothered to do; perhaps the other team on the east-side of the building keeps running late to deliver you quality reports…

I’ve always found it interesting when people would say not to fall in love with your own idea. It did not make sense to me the first time I heard it. I would understand it and go even deeper on it later in my life.

I had never had a good experience working in teams. I had never put much thought into it, but recently, during João Ferreira’s talk in a Braga.Product meetup, I may be closer to understanding the reason why — and how I can improve my current team-situation. It has to do with individuality.

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Mark is hit by a cannon ball.

Sharing ideas is a personal locus exercise. Whatever content comes out of your mind, it has its own individuality and that’s what makes it so valuable for a team. Otherwise, teams with be a one-person-game. We benefit from diversity of thought and processes.

If you had to pay for every question you ask, how would you value each answer you receive?

You see, I get the feeling that questions are underrated.

Often I find people who are so desperately trying to put words out of their mouth and end up not paying close attention to those who can answer their questions.

Questions rule the world. Questions are not a sign of weakness, but a starting point for growth. Questions dictate a lot about what you’re pursuing and why you are doing it.

Therefore, questions and the eagerness in finding answers end up defining you.

But spoiler alert: questions are hard to come up with. I mean — the REAL questions.


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Thank you,

I find it an incredible metaphor to think of curling sweepers — those guys with brooms, exactly — as what leadership represents to me.

Creating and feeding environments is a crucial tool for leaders to move both a business and people further. This involves a deep understanding of the people I, as a leader, am leading, my tools and myself.

Previous team experiences led me to come up with this funny and easily understandable image of leaders (that makes so much sense to me): curling’s sweepers.

Yep, the broom guys.

In case you have no idea what curling is, here’s the manual for newies: Three guys on ice. Guy 1 throws rock. Rock slides. Guys 2 and 3 use brooms to sweep the ice…

João Araújo

It’s OK to find. Product Designer @ Babylon Health.

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