SEO Statistics for Multilingual Websites

Judd Dunagan
2 min readJul 24, 2023

In today’s fast-paced digital era, the internet connects people from all corners of the globe. With the world becoming more interconnected, businesses must recognize the importance of catering to diverse audiences. One powerful way to achieve this is by embracing multilingualism and adding additional languages to your website.

Not only does it open new horizons for your business, but it also holds the potential to significantly impact your conversion rates and Search Engine Optimization (SEO). In this blog post, we’ll explore the compelling statistics highlighting the advantages of adopting a multilingual approach.

Here Are Some Quick SEO statistics for Multilingual Websites:

  • Multilingual websites can reach 75% more internet users who don’t speak English as their primary language.
  • 60% of global consumers prefer browsing websites in their native language, improving user experience (UX).
  • Businesses with multilingual websites experience an average conversion rate increase of 70%.
  • Providing content in multiple languages can lead to up to 100% increase in online sales.
  • Multilingual websites create more indexable pages, increasing organic search visibility and improving rankings.
  • Only 5% of websites are multilingual, offering a significant competitive advantage.
  • Multilingual content has a 2x higher share rate on social media platforms, enhancing brand visibility and engagement.
  • Localizing websites for different languages builds trust and credibility with customers.
  • Multilingual SEO is a long-term investment, continuously driving traffic and conversions.
  • Multilingual websites are perceived as more customer-centric and inclusive, fostering brand loyalty and advocacy.

Read the rest of this article here for my in-depth statistics and infographic.

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