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Jude Sherman

Jude Sherman
in
By All Measures

The biggest app marketing trends in 2023 (and how to implement them)

Discover the biggest app marketing trends happening now in 2023, based on data from 83 billion app installs and input from top app leaders.

Feb 8, 2023

The biggest app marketing trends in 2023 (and how to implement them)

Feb 8, 2023

Jude Sherman
in
By All Measures

100 Must-Know App Marketing Terms for 2023

Browse 100+ definitions and get yourself up-to-date with the latest digital marketing and mobile advertising jargon

Aug 28, 2022

mobile marketing terms

Aug 28, 2022

Jude Sherman
in
By All Measures

What is a Device ID? Why Advertising IDs are important

What is a device ID, what types are there, and why does it matter for advertisers? Read all about device ID’s in this post.

Aug 25, 2022

the future of measurement without device ids

Aug 25, 2022

Jude Sherman
in
By All Measures

Mobile app postbacks explained

What is a postback, and why is it so important to your marketing efforts? Learn all you need to know in this post

May 19, 2022

what is a postback

May 19, 2022

Jude Sherman

What is average revenue per user (ARPU)? (calculation and tips)

What is ARPU, and how do you calculate it? Read all about it in this post

May 18, 2022

Average revenue per paying user

May 18, 2022

Jude Sherman

What is Cost Per Action (CPA) in mobile marketing?

What is CPA, and why is it important to your marketing efforts? Learn everything you need to know in this post.

May 18, 2022

what is cost per action

May 18, 2022

Jude Sherman
in
By All Measures

What is user acquisition (UA)?

What is user acquisition, and why is it an essential part of your app marketing efforts? Find out in this post.

May 18, 2022

what is user acquisition

May 18, 2022

Jude Sherman
in
By All Measures

5 ways to improve your Return On Ad Spend (ROAS)

What is ROAS, how to calculate it, why does it matter for marketers, and how can you improve it? Find out everything you need to know…

May 12, 2022

how to calculate ROAS

May 12, 2022

Jude Sherman
in
By All Measures

What is a Mobile Measurement Partner (MMP)?

What is an MMP, and what should you look for when choosing an attribution provider? Learn all you need to know in this post.

May 12, 2022

what is a mobile measurement partner

May 12, 2022

Jude Sherman
in
By All Measures

Apple’s SKAdNetwork: What is it and how does it work?

What’s SKAdNetwork, what challenges does it present for advertisers, and how should they prepare for it? Find out in this post.

May 10, 2022

what is SKAdNetwork?

May 10, 2022

Jude Sherman

Jude Sherman

Content Marketing Manager @AppsFlyer | Follow https://medium.com/by-all-measures for all things digital marketing, mobile growth and UX

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