We hear a lot about web3 and the next phase of the internet, but what does it really mean in our lives? Does it mean the end of smartphones? Will augmented reality wipe out mobiles? We can say that this next phase will inevitably put an end to the smartphone…

For this year’s Salone Del Mobile in Milan, we thought we go a bit more spatial than usual. Over the past months we have programmed and trained an AI platform focusing on design and fashion — this is its story. Introducing kirakira© The amazing programming team of AR Analytics have created and…

As the world becomes increasingly digital, the fashion industry is also starting to embrace new technologies to augment the brand and the shopping experience and bring more creativity and interactivity to fashion events. Using buzzwords like metaverse, web3 or, my favourite, NFTs is one option; but changing market behaviour is…

As more brands and artists come up with augmented reality-based stunts from Louis Vuitton to McDonald’s, the arrival of the ‘AR-era’ is not even a question anymore. This is the mission Mark Zuckerberg believes in, we’re also waiting with bated breath for Apple’s announcement of its new AR glasses and…

Last week the AR Analytics team has spent 4 days in Barcelona visiting the Mobile World Congress. It is clearly the world’s largest mobile technology trade fair, with all big tech and contenders represented. (All, but Apple, which prominently stays away.) …

If you have ever worn an Oculus Pro (or any of the VR glasses), it probably didn’t take you much time to try to “grab” something in the virtual world. Seems so obvious, right? The feature is called handtracking: the ability to track the movement of the hands and fingers…

Virtual reality and the metaverse led to a new type of fashion that is specifically designed for digital spaces. While it has the potential to become a more accessible and inclusive space for all in the business, it also has the potential to downgrade the industry. The fashion industry constantly…