She’s hiding. She needs to hide so badly that she doesn’t care about anything else. Not her country, not how bad she looks, not the money it costs us. She has no shame because, for her, hiding is shameless. It is safe.
I would say that because so many companies have squeezed all the costs out, now it’s about, “What makes us unique, what makes us differentiated, what makes us covetable, what makes us something that people want to work at and associate with and buy our products and services?”
I’m a big fan of trying to dissect mental models. There has been a 40, 50-year era where cost-cutting, and best practice, and process orientation have been the dominant mental models of training in business. “Who does it well? What’s that best practice? Can we implement that in our company? Can we use it to squeeze out costs so we can deliver to the shareowner?”