Docker with Alibaba, standing on the shoulder of the Giant, good thing?
In entering the oversea market, the easiest way is to find a team player that is good at that foreign market. But, with companies sell data and technology, is it a different game?
No matter what you sell, finding matches between the product and customer needs is for all the marketer. Understanding needs of the oversea customer is harder with geometric and cultural difference. For tech industry, aligning with a foreign distributor will save time and money, and that’s what Docker do in China.
The cooperation has been going on for a year before the strategic cooperation started. In the year, Alibaba VPC (Virtual Private Cloud) has been doing network virtualization to support Docker container environment and the TAE（Taobao App Engine）is capable to be the stable engine of Docker PaaS + Container based IaaS.
In this recent strategic cooperation, the Docker Hub is going to officially market to the Chinese container engine end users based on the Alibaba cloud service. Also, the Docker DataCenter is going to serve a B2B consulting market in China starts with Alibaba platform. The service of Alibaba is going to benefit the Chinese Docker users with a more convenient Mirroring in China.
Drawbacks and Challenges
Data security: These in country partners got all the mirroring and access, it is possible that when they learned the structure and layers of the IaaS, they will start to copy the software in places that not covered in the agreement of partnership.
Branding: In digital world, marketing gets better leveraged. Within the cooperation, the one gets the benefit is the one puts less marketing expense. There will be a struggle in who pays for the customer acquisition.
Management: Building a team in another country needs to understand the regulation and human resource market. Also, culture difference at work will creates the different understanding and will create management problem
Regulation: Docker is going to make an environmental impact on software development, with more and more developers building their applications on the platform, the legal issue is going to stand out and will somehow make a company into trouble.
Who is also trying?
Google: everyone knows it’s heading back after claim the search engine market is not free
Netflix: government permissions is the bar that stops it outside
LinkedIn: user base to 20 million subscribers and counting within two years.
Evernote: doing content marketing via social media like Weibo and WeChat