India Reloaded: Inside India’s Resurgent Consumer Market

For long, multinationals across the world have thronged to enter India citing the huge population, the ever increasing middle-class and an increasing disposable income. Many have entered too, but results have more or less been way below expectations.
Not only the MNCs, the Indian consumers have baffled Indian corporates too, with marketeers chasing them in a manner similar to a wild goose chase. Their pet beliefs about the Indian consumers have been shattered and either entire firms have shut down or divisions have been written off as losses.
So, what exactly are the pet marketing beliefs that have been shattered? What exactly is happening at the ground level? How accurate are the numbers bandied about by the consultants? Why did a product like Tata Nano which seemed so suited for the Indian consumer fail so dramatically?

All these questions are looked into and answered by the author ‘Dheeraj Sinha’ in his bestseller book ‘India Reloaded: Inside India’s Resurgent Consumer Market’. But we know you have a busy schedule and finding time to read the book would be a tad too difficult.
Not to worry, we have you covered. We have broken the book into 10 themes and have summarized each theme in 400–600 words, which is basically a read time of 5 mins. We will send each part to you on a daily basis on email and/or WhatsApp. All you need to do is spend 5 minutes of your time from Monday to Friday and complete the entire book within 2 weeks.
Within 2 Fridays, we will ensure that you know everything that is there in ‘ ‘India Reloaded: Inside India’s Resurgent Consumer Market ‘ by Dheeraj Sinha.
