So your boss doesn’t believe in design research
Laura Martini
64611

Great article Laura. Luckily for me my boss does believe in design research but it took some time for this belief to turn into "Ok you can take 1 day out to get out of the building talk to customers and another to analyse what you found and make a presentation".

One thing your article inspired me to do is change the name of the presentation I give to the team a day or two after the research. I usually call the meeting 'User research download' but next time I'm going to us 'Customer Insights'. It's builds on your idea of using the word insights.

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