app store optimization on google play for Higher Downloads

Application Search Optimization Techniques for Higher Download Rate on Play Store

Building an application can be a very tiring process. The work though is not done by just completing and uploading it on play store. Many people I included (before I got the right information) get frustrated when their app does not get a single download over time. Developers ask many questions like “what can I do to get higher downloads on play store? “, “how can I model my application differently so as to attract more downloads?” I know how that feels and that why I will highlight some important application search optimization techniques that will guarantee you a higher rate of downloads on play store. (Of IMPORTANCE TO NOTE is that there is a huge difference between app store and play store). This article focuses on play store.

Keywords placement

According to Fiksu, placing your major keyword in the title of the app can intensely boost your position. Fiksu also recommends that you use the name of the app for your keyword. In case this seems complicated, you can just come up with an app name that encompasses the major keyword. The keyword positioned in the title ought to be the one with the most search traffic. Spend quality time investigating which keyword to use because altering your title frequently to comprise different keywords can be disadvantageous.

App Description

Unlike the app store where you cannot search the app description, it is quite different on play store. Therefore, make sure you use your keywords on the app title and in the description at least three times . On the Google Play Store, you wanna make sure you repeat your main keywords with a great frequency. The first portion of your Google Play app description also becomes the meta description on your app’s open web page. Be conscious of the web search languages you want to rank for and put them to the opening of your description.

The Design

Just like any other store, clients are attracted to stuff with beautiful designs. For your app to have more downloads, ensure that it has a beautiful logo design and beautiful screenshots. A good design and clear screenshots prompt a client to download your app.

Good Ratings

Do everything you can to get good reviews since they play an important part in the rank and search algorithm. Clients also love to download an app with only good reviews. A negative review can be a spoiler to your app so make an effort to avoid negative ones.

Usage frequency

Come up with a great app that will make users addicted to downloading and using it on a regular basis. The more the downloads, the more the app becomes visible on search and the better the rank.