3 Reasons to Test Content on Your Website 🤓
Testing text in isolation from everything else may seem strange because users might not understand the context. Therefore, it is usually assumed that testing involves not just plain text but the entire prototype.
What does testing help with?
1. Better understanding of users and their needs
Analytics provide us with facts, but they don’t explain why things happen the way they do. Why do users only scroll halfway down the page? Why don’t they place orders using the landing page form but instead call on the phone? There are questions that analytics may not be able to answer at all or provide very little insight into. Is the text easily understandable? Is it clear where to find important information on the page? High-quality UX research helps shed light on these issues.
2. Simplify the user experience
This is a consequence of the first point. We’ve researched and understood what hurdles users face and why. Then, we can fix these issues and guide users through the most straightforward path.
3. Avoid wasting time on complex mechanics
Sometimes, a team creates a complex and interesting page, but in reality, users find it difficult to understand how it works and, consequently, its content. As a result, time is wasted, and the page may need to be redesigned. To prevent this, it’s sufficient to test the page layout with users. In this case, the outcome is more likely to achieve the intended goal.
I believe there are other advantages to consider, but these are enough to justify incorporating a testing phase into the content creation process.
