Don’ts of Facebook Advertising!!

The modern digital landscape has made Advertising far more important than it used to be some years before. Reasons are so obvious, most importantly, the number of mediums that used to be available for consumers few years back has largely multiplied, Radio and newspapers have made way for Television, categorized magazines, computers & the internet, etc. Rather it won’t be wrong to say that it is almost impossible to imagine our lives without advertisements.

However, with the advent of social media and its modules, marketers and advertisers have largely shifted their emphasis onto Facebook, mainly due to the ever increasing traffic it is observing from the day of it coming into being. According to the latest research, the number of users on Facebook as already surpassed a whopping 1.39 billion a month. And to add into this, the percentage of ad placements over here has already increased by more than 100 percent in comparison to last year.

The primary reasons for it, of course, is the ease with which businesses and entrepreneurs can reach their Target audiences, besides the extraordinary count that is existing. Along with this comes the list of secondary reasons, which is quite long in itself. From a medium that can generate immediate feedback unlike newspapers or other print media components, viral promotions or surpassing your competition, there are so many reasons which have made this whole episode of Facebook advertising into something which you simply CANNOT avoid.

However, the need of the hour is to understand the importance of a well designed campaign, where you have to clearly segment out and draws a list of your DONT’s in addition to the Do’s. Here are some for consideration:

Misguiding Your Audience:

Lying or posting something which is not there can seriously hamper the interests and integrity of your business, so try and come up with true facts only, no matter if they are only a few… Your product or service is all about Goodwill and reputation, and obviously, it won’t benefit from the fact that your page gets banned by relevant authorities.

Missing Mentioning Your Whereabouts:

One of the most common mistakes entrepreneurs do is not mentioning the whereabouts f themselves or their business. This is erroneous, particularly because of the fact that first time visitors will definitely try to explore more about you from “About” section or by clicking Google, and it can leave a doubt or two in their minds if posted information is incomplete or partial.

Hesitate Investing on Multimedia Posts:

Recent surveys have revealed that presence of visual content can significantly boost the visitor count, obviously, it is human nature to perceive more from multimedia in comparison to reading materials. Do invest in making such materials into something that possess quality, excellence and brings value to the viewers.

Ignore Negative Criticism:

One of the most effective and quickest methods of improvement is listening and addressing to the negative feedback of your audience. Generally, entrepreneurs do not realize this and tend to ignore the negative criticism being posted, which makes them neglect their shortcomings and possible solutions too. Ensure to approach with a big heart and incorporate optimism.

Overcomplicate:

This is something that we have seen many times, where the concept has that X-factor but is ruined by inappropriate execution. Thinking and strategizing on how to craft is equally important in creating a concept, sometimes even more. And the secret of complying with this is rather simple, keeping the whole thing as simple and straight as you possibly can. Remember, social media is something equally popular among different age groups and this is what distinguishes the platform from other mediums significantly. So do cash on it by coming up with what is easy for the audience to comprehend.

Following on above guidelines is very important for the success of your advertisement and business, as it will help you to incorporate uniqueness and exclusivity. And this is significant to the cause as we are talking about a medium that already has evolved big time over the years, and continues to do so with ever increasing the pace. Try and keep the readers engaged by integrating new concepts and ideas, edging out the content from your competitors.