Julia LinLanding Page OptimisationCharacteristics of a good landing page, what it does, how to optimise it and the role it plays in the bigger picture - the customer journeyJun 13, 2021Jun 13, 2021
Julia LinFacebook Pixel, Audience Targeting and Strategies Every Marketer Should TestFacebook pixel and audience targeting by Facebook adsJun 6, 2021Jun 6, 2021
Julia LinFacebook AdvertisingIn this article, we will go through: A new way to think about digital customer journey, Facebook ads audience management, the B.E.L.T…Jun 1, 2021Jun 1, 2021
Julia LinUser-Centric MarketingIn this article, you will read: user-centric marketingMay 23, 2021May 23, 2021
Julia LinStatistics Fundamentals for Online Testing — Why, How, and the Common Traps to AvoidIn this article, we will go through: statistics fundamental for testing and the common trapsMay 16, 2021May 16, 2021
Julia LinOptimisation, Research and Testing — How to avoid pitfallsIn this article, you will read: Peep Laja’s thoughts about optimisation, research and testingMay 9, 2021May 9, 2021
Julia LinGrowth Channel 4: Email MarketingWhy email marketing in 2021. Email dos, don’ts and WOWs!May 2, 2021May 2, 2021
Julia LinAttribution in Marketing: How to Make the Most of it & Understand your Consumers MoreIn this article, we will go through: Attribution in marketing; attribution modelsApr 25, 2021Apr 25, 2021
Julia LinGrowth Channel 3: Account-Based Marketing (1)In this article you will read: What account-based marketing is; 3 types of account-based marketing; Mistakes to avoidApr 18, 2021Apr 18, 2021
Julia LinGrowth Channel 2: LinkedIn AdvertisingPros and Cons of using LinkedIn ads for your B2B business and the targeting strategy.Apr 11, 2021Apr 11, 2021