Instagram Has Added A Verification Request Form And New Security Features.
One of the many main issues with social media has been and still is to this day security. This article highlights the new advancements and additions that one platform in particular, Instagram, is incorporating into their site for the benefits of both consumers and providers on the application. Essentially, there will be a tab that one can click on that says, “About this Account.” A drop-down menu will then appear with information such as the creation date, their location, and mutual followers.
Continuing with the trend of safety, they are also implementing a two-factor authentication and a verification request form. With social media playing the tremendous role that it does in today’s society, it is more important than ever before to ensure security on these sites. A recent trend has been influencers creating, developing, and having their full-time careers be on platforms such as Instagram. These individuals have millions and millions of followers and so their information being secure is extremely crucial. Not just for the viewers, but for the creators themselves. Having the control to ruin their entire career by the push of a button is terrifying and so creating these new ways to ensure safety is beneficial on all ends.
Along with the profiles that have millions of followers come not only hackers, but also imposters. For every real account, there are a plethora of fake ones to follow it. Being able to see when a profile was created and where is helpful to be able to differentiate the fake accounts from the real ones. This expands into other platforms as well. Tinder, a newly popular dating app, is widely known for people meeting up with people that they don’t know. It is also popular to put information in a bio such as one’s Instagram or Twitter username to gain more followers. Having these new safety procedures gives more stability on knowing if the person you’re talking to is really who they say they are. Anyone can post a picture online, but having the ability to check the data of the account is substantial.
These new security implementations go much further than just regular individuals or even social media influencers. Almost every successful business has at least one form of social media to have a more convenient way to communicate with their customers. Companies such as Nike, Walmart, McDonald’s, etc. are much too large to only have one person that has access to social media accounts. Having a password leaked or an account hacked could ruin the image of the brand in moments. Therefore, having these additional verifications and authentications are significant for the safety of company’s survival.
One of the most important factors in being able to trust a business is that in itself, trust. Knowing that security is increasing and information is being more protected only enhances consumer loyalty which therefore increases their want to work with the company. When social media first came about, all anyone talked about were the potential dangers that could happen. As years went on, people became more comfortable and forgot how truly scary the internet can be. With technology and the human brain advancing so quickly in terms of knowledge and power, it is more important now than ever to secure information and make sure that accounts are real and safe.
