Passionate about innovation in healthcare through great products and services.
I am not with car2go nor collaborate with them, I just think that they are an interesting brand with a lot of potential around their experiences.
Thanks Brian. And thanks for the link to Landor, yeah, it’s great to see that some of the major agencies are moving in that direction. There is a lot more to do, and it’s pretty exciting.
With this I don’t mean “just” perfectly crafted, highly usable and beautifully designed artefacts, but also building a meaningful, strong & loved brand.
I am using product but the same thing applies also for designing services or experiences.