Scott Dikkers

Before listening, do some research on Scott Dikkers. What is one surprising fact you learned about him? Does this help you provide context for his talk?

I did not know that Scott Dikkers lived in a small town in Wisconsin for most of his life. I also didn’t know he went to school at Madison. This gives me context of where he is from and how that could have impacted his ideas.

During the interview, Scott mentions that The Onion became a newspaper parody because printing a magazine was too expensive so newsprint was their only option. If you were setting out to create The Onion in 2017, what would it look like?

In 2017, I think the Onion would be completely digital. The question of magazine or newsprint wouldn’t be an issue because those mediums aren’t are common anymore. It would be more likely to make it a digital news site.

Write down something Scott says and fact check it. Is he right? Wrong? Somewhere in between?

Scott said USA Today is really the only news outlet winning a lot of Pulitzers every year. I looked on USA Today’s site and saw that the past few years they have won a great amount of prizes. However, I don’t think it is as much as Dikkers made it sound.

Summarize in a paragraph the point of the interview.

The point of this interview is to explain Scott Dikker’s work and how he got where he is today. A big focus of the interview was his book about Donald Trump. He originally was going to write about Jeb Bush but then he dropped. Dikkers focused on Trump in a satirical way especially with the border wall. Dikkers also discussed the creation of the Onion. He went through the steps he took to create the newspaper (rather than magazine) which has now turned into a website.

Now write a headline that summarizes the interview.

Founder of The Onion Scott Dikkers’s satire and success leads him to writing a book about Trump

Ask one of your classmates on this email what stood out to them the most in the interview. Share that in your post. Include their full name and major.

Mary Kate McInerney said it really stood out to her that The Onion never puts writers names on articles to make it more mysterious, and to make sure that the brand isn’t diminished when writers leave. Mary Kate’s major is advertising.

What did this teach you about media writing and the concept of “We are all the media now”?

This showed me that no matter who I am or how I am writing, I am still part of the media. Even something as simple as tweeting is contributing to the media. If I have an idea, I can turn it into a reality like Dikkers did with his vision of The Onion. Everyone can be part of the media without being a proper news reporter or high end person in public.

What was most useful to you about this experience?

This interview was very useful to me. I am always coming up with new possibilities but sometimes think they are too far fetched to actually happen. Listening to Scott and the way he made the Onion teaches me to keep working towards my visions because they could end up being something very successful a few years down the road.

Anything else to add?

I really enjoyed this interview. I was bummed I couldn’t make his talk, but WISN 12 News covered it, which is where I was interning during the talk. I was able to watch a few clips they filmed and learned a lot even from the little bit I saw. Dikkers is very ambitious and really inspires me to follow my dreams.

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