The “Personal Brand” Myth
Jeremiah Gardner

The problem is: there are lots and lots of “experts” writing tips and giving lectures saying Personal Branding is the same thing as creating a website, publishing inspiring and good vibe posts and dressing accordingly. They keep saying: Go to the social media and talk about you and what you are doing. And people have become especialist and doing it. Personal Branding is not about expose yourself as a robot or even is not a synonymous of exposing yourself. It is about discover your essence, who you are and who you are not and know how to control all signs you send to people when interacting with them. It is all about self-awareness and relationship.
Personal Brand is the way others remember you by your actions, your expertise and emotional connection .

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