A Roadmap for Launching a New Product with Email
Bringing a new product into the world is an exciting time. After spending hours, weeks and maybe even months crafting This New Thing that your audience will love, you deserve to beam with pride… and maybe feel a little anxious to get the word out.
But wherever you are in the development process, it’s never too early to think about how you’re going to promote This New Thing. And as part of that plan, there should definitely be a place for email marketing.
According to Direct Marketing Association, 66 percent of consumers have made a purchase as a result of an email, which beat out social and direct mail. As the most effective tool you’ll want in your promotion warehouse, developing an email strategy will be key (Want to get started with email marketing but not quite sure how? Download this free Ultimate Guide to Email Marketing!
After all, there’s more you can do than simply sending an email out to your subscribers to announce it’s here.
Pre-Launch: planning & sparking intrigue
While much of the excitement in releasing a new product is limited to your internal team, you can start to get your audience as stoked as you are. Whether you chose to reveal what’s coming or leave it a mystery, the advantage of letting your customers know that something is on its way allows you to build an audience who’s ready to buy.
As you prime your audience to develop a thirst for your new product, here are four things to keep in mind pre-launch: