Learning Design & Technology @Twitter
… to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one’s understanding of the human experience, the better design we will have.”
…in mind” when designing, the useful data came from the first user tests, not the research. In fact, more often than not, the personas and other documentation just started gathering dust while the rest of the process continued.
“Audiences are hungry for meaning, and their preferences are guided by an interplay between the complex and the simple, the stimulation of new things and a deep comfort with the familiar.”