Some of my favorite “mission statements”

Julia Wu
Julia Wu
Aug 18, 2018 · 2 min read

I am a fan of mission and value statements — I collect the ones I like and draft my own to read every day. The following have consistently inspired me over the past year, reminding me that I can stay starry-eyed and shape my reality with empowering thoughts. Some of the Chinese versions can bring out more of an epic/poetic taste.

Think Different (Apple) — 不同凡想

Here’s to the crazy ones, the misfits, the rebels, the troublemakers.

The round peg in the square holes. The ones who see things differently.

They are not found of rules. And they have no respect for the status quo.

You can quote them, disagree with them, glorify or vilify them. But the only thing you can’t do is ignore them.

Because they changed the things, they push the human race forward.

And while some may see them as the crazy ones, we see genius.

Because the people who are crazy enough to think they can change the world, and the ones who do.




Our path ahead is in the galaxy and stars.


Forever believing that wonderful things are about to happen.

Steve Jobs in 1995:

When you grow up you tend to get told the world is the way it is and you’re life is just to live your life inside the world.


Try not to bash into the walls too much. Try to have a nice family, have fun, save a little money.


That’s a very limited life.


Life can be much broader once you discover one simple fact: Everything around you that you call life was made up by people that were no smarter than you and you can change it, you can influence it, you can build your own things that other people can use.

当你发现这样一个简单的事实,生活会无限扩展 — —那就是你身边一切被你称之为生活的事物,都是一些不一定比你聪慧的人创造的。所以你可以改变这一切。你可以做出自己的影响。你可以凭自己的双手创造出给予别人福祉的事物。

Once you learn that, you’ll never be the same again.



What are some of your favorites? Leave or comment or shoot me a message — I’m always looking for good thoughts to collect.

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