Notre carte de vœux 2018

L’agence Perception vous souhaite ses meilleurs vœux pour l’année 2018 !

1 min readFeb 22, 2018

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Julie Girardot

Written by Julie Girardot

Designer passionnée par l‘expérience de marque et l’hybridation des technologies — https://studio-jige.com/

More from Julie Girardot

Rebranding et image de marque : is “less is more”, really less ?

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Rebranding et image de marque : is “less is more”, really less ?

Les refontes de logo de grandes marques se multiplient et toutes semblent se plier à la même tendance du sans serif. Devant leurs…

7 min readMay 4, 2018

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Coup d’œil n°1 : M.C. Escher

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Coup d’œil n°1 : M.C. Escher

Petit aperçu du travail et de la démarche d’une de nos plus grandes inspirations : Maurits Cornelis Escher.

3 min readFeb 22, 2018

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La transition digitale du luxe

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La transition digitale du luxe

Les grands groupes du luxe entament tardivement leur transition vers le digital, mais quel est l’enjeu pour ces marques, dont la valeur…

6 min readMar 16, 2018

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La dilution de l’image de marque

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La dilution de l’image de marque

Du crayon de papier customisé à la nouvelle mode de l’application dédiée, l’image de marque doit-elle tout investir ? Petit décryptage de…

8 min readApr 5, 2018

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