There, in a full-page Apple iPhone ad, was my icon— Apple had featured my app in an ad promoting the iPhone as a business tool— the app I had built, from scratch, by myself. I was euphoric. Sales doubled. Over the next 6 months, Apple ran similar ads in The Wall Street Journal, USA Today, The Times of London. Timewerks was featured in iTunes “New and Noteworthy” and “Staff Favorites”. Sales tripled