Why You’re the New Influencer

[With a Little Help from the Blockchain]

I remember watching an episode of American Horror Story where a 20-something influencer couple checks into a hotel like they’re Will and Kate, expecting the red carpet, free champers and a grass-fed steak waiting on a silver platter by their bedside. Needless to say, they were killed off in the first few minutes of being in their free room.

Influencers today are like skyscrapers and banner ads on an MSN page. There are just so many of them that you don’t even notice them anymore. Their photos of cheddar-cheese-oozing burgers and rainbow-unicorn desserts are now a dime a dozen. The influencer market, complete with influencer agencies, influencer data platforms and influencers to influencers, has become so saturated that photos of even the most decadent brownies do nothing for us. We’ve even reached a point where seeing yet another picture of Jen Selter’s ass is like watching another Vacation sequel. You know you’ll like it, but the first one was way better.

Which is precisely why you’re the next influencer.

With Mark Zuckerberg’s recent appearances before Congress, what’s become clear, is that social media platforms have been earning billions of dollars because of your presence. Imagine an Instagram with no users. A Pinterest with no pinners. A…