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Julie T. Ewald
Julie T. Ewald

5.1K Followers

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Mar 17, 2020

How to talk to your clients about COVID-19: Crisis communications for B2B brands

With the current COVID-19 global pandemic, crisis communications are suddenly one of the many new things businesses are finding themselves wrestling with. It’s understandable. Knowing what to say to your clients, leads, and other list members — and if you should say something at all — is an incredible challenge…

Crisis Communications

2 min read

How to talk to your clients about COVID-19: Crisis communications for B2B brands
How to talk to your clients about COVID-19: Crisis communications for B2B brands
Crisis Communications

2 min read


Jan 29, 2019

The truth about developing a content strategy for your clients

When it comes to developing a content strategy for their clients, many marketers and business consultants are biting off more than they can chew. Why is that? Content strategy is trending Clients have gotten savvier about smart marketing. They are no longer wowed by a list of deliverables and a flurry of activity, but…

Content Strategy

6 min read

The truth about developing a content strategy for your clients
The truth about developing a content strategy for your clients
Content Strategy

6 min read


Jan 27, 2019

8 Pieces of a Successful Blog Post

A potential client reached out to the Impressa Solutions team because he needed some blog posts. To be frank, blog posts alone were not going to get this guy to his stated goals. He needed a content strategy, but when I told him this, I was met with resistance. …

Content Marketing

3 min read

8 Pieces of a Successful Blog Post
8 Pieces of a Successful Blog Post
Content Marketing

3 min read


Jan 27, 2019

OMG! Viral Marketing isn’t Really a Thing!

A client dumped us a few summers ago. After a very warm working relationship over several months, I received a very cold email out of the blue telling us our content and consulting services — including the content marketing strategy we were making them — were no longer needed because…

Content Marketing

5 min read

OMG! Viral Marketing isn’t Really a Thing!
OMG! Viral Marketing isn’t Really a Thing!
Content Marketing

5 min read


Mar 22, 2017

Digital Nomad Diary: Here We Go!

We finally did it. We made the plunge. We went full nomad. I already was a digital nomad. But this was a leap… out of our house and into our car. Day 0: February 28, 2017 I was dirty, sweaty, had a few not-yet-scabbed over cuts on my arm and hand, and we were in…

Digital Nomad

2 min read

Digital Nomad Diary: Here We Go!
Digital Nomad Diary: Here We Go!
Digital Nomad

2 min read


Dec 19, 2016

How to Start Freelancing: My #1 Tip

Six years ago, I was perched on my tiny Italian balcony, smoking a cigarette (when in Rome!), trying to figure out how to start freelancing. It was early August when it finally fully sunk in that I was incapable of being legally employed in Italy, and I started explore other…

Upwork

3 min read

How to Start Freelancing: My #1 Tip
How to Start Freelancing: My #1 Tip
Upwork

3 min read


Dec 14, 2016

Digital Nomad Notes from the Road: Wi-Fi

I beat the Las Vegas heat by heading up to Montréal last week. I ended up with two full days to myself (sans client meetings and traveling) to explore this beautiful Québec city that I hadn’t visited in 15 long years. …

Travel Tips

4 min read

Digital Nomad Notes from the Road: Wi-Fi
Digital Nomad Notes from the Road: Wi-Fi
Travel Tips

4 min read


Dec 12, 2016

10 Characteristics of Successful Digital Nomads

Seeing the world and making money while you’re doing it sounds great and all, but it isn’t for everybody. Even many folks who’d love being digital nomads may not really be able to hack it. Digital nomads who are truly successful at living that lifestyle are relatively rare, and these…

Freelancers

3 min read

10 Characteristics of Successful Digital Nomads
10 Characteristics of Successful Digital Nomads
Freelancers

3 min read


Nov 17, 2016

I Want to Be My Own Boss: How to Make it Happen

I’ve met so many people who echo the same sentiments: I want to be my own boss. And even among those who haven’t come right out and said it, entrepreneurial thinking and a desire for some degree of self employment is on the upswing. A few years ago, MarketWatch reported…

Employment

5 min read

I Want to be My Own Boss: How to Make it Happen
I Want to be My Own Boss: How to Make it Happen
Employment

5 min read


Nov 15, 2016

How to Travel and Work and Actually Have Fun

I’m writing this from a friend’s gorgeous home in San Francisco’s Potrero Hill neighborhood, and earlier tonight, we sat around over some Bay Area brews, rapping about how to travel and work while managing to have some fun. Our host loves to travel and have fun, but he has trouble…

Digital Nomads

6 min read

How to Travel and Work and Actually Have Fun
How to Travel and Work and Actually Have Fun
Digital Nomads

6 min read

Julie T. Ewald

Julie T. Ewald

5.1K Followers

CEO & Creative Director @Impressa_LV, marketer, blogger, traveler, maker, idea machine.

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