Mar 17, 2020Member-onlyHow to talk to your clients about COVID-19: Crisis communications for B2B brandsWith the current COVID-19 global pandemic, crisis communications are suddenly one of the many new things businesses are finding themselves wrestling with. It’s understandable. Knowing what to say to your clients, leads, and other list members — and if you should say something at all — is an incredible challenge…Crisis Communications2 min readCrisis Communications2 min read
Jan 29, 2019Member-onlyThe truth about developing a content strategy for your clientsWhen it comes to developing a content strategy for their clients, many marketers and business consultants are biting off more than they can chew. Why is that? Content strategy is trending Clients have gotten savvier about smart marketing. They are no longer wowed by a list of deliverables and a flurry of activity, but…Content Strategy6 min readContent Strategy6 min read
Jan 27, 20198 Pieces of a Successful Blog PostA potential client reached out to the Impressa Solutions team because he needed some blog posts. To be frank, blog posts alone were not going to get this guy to his stated goals. He needed a content strategy, but when I told him this, I was met with resistance. …Content Marketing3 min readContent Marketing3 min read
Jan 27, 2019Member-onlyOMG! Viral Marketing isn’t Really a Thing!A client dumped us a few summers ago. After a very warm working relationship over several months, I received a very cold email out of the blue telling us our content and consulting services — including the content marketing strategy we were making them — were no longer needed because…Content Marketing5 min readContent Marketing5 min read
Mar 22, 2017Digital Nomad Diary: Here We Go!We finally did it. We made the plunge. We went full nomad. I already was a digital nomad. But this was a leap… out of our house and into our car. Day 0: February 28, 2017 I was dirty, sweaty, had a few not-yet-scabbed over cuts on my arm and hand, and we were in…Digital Nomad2 min readDigital Nomad2 min read
Dec 19, 2016How to Start Freelancing: My #1 TipSix years ago, I was perched on my tiny Italian balcony, smoking a cigarette (when in Rome!), trying to figure out how to start freelancing. It was early August when it finally fully sunk in that I was incapable of being legally employed in Italy, and I started explore other…Upwork3 min readUpwork3 min read
Dec 14, 2016Digital Nomad Notes from the Road: Wi-FiI beat the Las Vegas heat by heading up to Montréal last week. I ended up with two full days to myself (sans client meetings and traveling) to explore this beautiful Québec city that I hadn’t visited in 15 long years. …Travel Tips4 min readTravel Tips4 min read
Dec 12, 201610 Characteristics of Successful Digital NomadsSeeing the world and making money while you’re doing it sounds great and all, but it isn’t for everybody. Even many folks who’d love being digital nomads may not really be able to hack it. Digital nomads who are truly successful at living that lifestyle are relatively rare, and these…Freelancers3 min readFreelancers3 min read
Nov 17, 2016I Want to Be My Own Boss: How to Make it HappenI’ve met so many people who echo the same sentiments: I want to be my own boss. And even among those who haven’t come right out and said it, entrepreneurial thinking and a desire for some degree of self employment is on the upswing. A few years ago, MarketWatch reported…Employment5 min readEmployment5 min read
Nov 15, 2016How to Travel and Work and Actually Have FunI’m writing this from a friend’s gorgeous home in San Francisco’s Potrero Hill neighborhood, and earlier tonight, we sat around over some Bay Area brews, rapping about how to travel and work while managing to have some fun. Our host loves to travel and have fun, but he has trouble…Digital Nomads6 min readDigital Nomads6 min read
